Brand identity and web design.

Bad design costs customers. A confusing interface, haphazard brand guidelines, visuals that do not match: all of it wears down trust before you have even had a chance to speak.

Your website looks amateur next to your competitors. Your visual identity was put together in a hurry. Visitors leave your website without understanding what you do or how to reach you.

Lumbe does not start with sketches. He starts with your customers: who they are, what they buy from you, and where they would go otherwise. A logo for a neighbourhood bakery is not judged like a consulting firm's. Both must inspire trust, but not with the same shapes or the same colours.

Then he asks where your logo will live. A shop sign, packaging, an Instagram profile picture the size of a fingernail, a browser tab. A highly detailed logo can look superb on a poster and be unreadable when small. So we check with you where it has to stay legible, before choosing a direction.

Finally, he looks at what your competitors do, in France and in Belgium, where he is based. He spots the codes your whole sector uses, the ones worth keeping and the ones to move away from. The goal is simple: nobody mistakes you for anyone else, on your street or in a news feed.

A logo and its mini brand guide, from €1,500, are enough to start. You leave with the logo in its useful versions, your colours and your typefaces. That is enough for a business card, a website and social media profiles that all match. Many businesses need nothing more in their first years.

A full visual identity, between €3,500 and €7,000, goes further. It includes the logo, the brand guidelines and mock-ups of your materials. We recommend it when several people produce content for you. The guidelines save them from improvising, and your brand stays the same whoever made the piece.

Branding is judged over time. A good logo is still recognisable five years on, even when design trends have changed around it. So Lumbe prefers a simple, solid shape to a passing effect. If your current logo already means something to your customers, he can also modernise it without starting from scratch.

With us, the person who designs your screens works every day with the people who code them. Lumbe designs the website or app interfaces, William and Guillaume develop them. Questions get settled the same day, without files going back and forth between two separate teams.

Lumbe also runs the Meta Ads campaigns the team manages. So your identity does not stop at the website: the Facebook and Instagram ads are designed to the same brand guidelines, by the same person. Your customers recognise the brand from the first visual to the checkout page. That continuity reassures, especially when people buy from a brand they are discovering.

The source files are handed over at the end of the project, with the rights to the logo. You can give them to anyone you like afterwards: a printer, a developer or another designer.

• Web development
• Shopify development
• Meta Ads