Digital strategy, direction first.

Many businesses run without a clear direction. They test tools, change providers, spend on badly chosen channels. A clear strategy avoids that.

You do SEO, ads and social media, but none of it is coordinated. Each provider pulls in its own direction. You feel you are spending without consistency or an overall view.

Every digital strategy starts from your needs, and our team adapts to the way you work. We begin with what only you know: your margin per product or service, your best months, your most loyal customers and why they come back. The first meeting is spent on these questions, before talking about websites or ads. The answers often rule out half of the initial ideas.

We also ask what you can absorb. A campaign that doubles enquiries is useless if your team cannot answer them the same day. So the pace of the strategy follows your capacity to deliver.

Then comes the data: website analytics, Search Console, sales, past campaigns. It confirms or contradicts what you thought about your customers. Both often come up in the same meeting. The gaps are valuable, because they show where money goes out without coming back.

With a limited budget, two channels done well return more than five channels each run at half effort. So a strategy is first a way of saying no. We explain why one channel comes after another, with what it would cost and what it could return. The channel set aside is not condemned: it comes back later, once the first ones are running.

Each channel has its own pace. SEO takes months, but keeps working without an ad budget. Meta Ads campaigns give numbers within weeks, and stop the day you cut the budget. An app is expensive, and only makes sense if your customers come back often.

We know these channels because we work on them every week for our clients. A recommendation on SEO comes from William, one on Meta from Lumbe, one on the website from the people who will code it. The scenarios stay realistic, because we know what each one takes in time and budget.

At the end, you receive a short document, split into sprints. Each action has an owner, an estimated cost and the number that will say whether it worked. We talk you through it, and change it with you before finalising it. The engagement is priced on request.

You are free to carry it out however you want: with us, with your team, or with other providers. The roadmap is written so anyone can pick it up without calling us. The priorities are justified, so they can be discussed.

If you hand us what comes next, we move in sprints, with a deliverable and a review each month, numbers in hand. We check that the roadmap still describes your business, and correct it when the market has moved.

• Growth marketing
• SEO
• Web development