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Service · SEO

SEO from Lille, to be found on Google.

SEO is the art of being in the right place when someone searches for what you do. We handle the technical side, the content and the keyword strategy.

First effects expected within three to six weeks.

In pictures

A page climbs on Google, then gets cited.

  1. 01The page is almost there
  2. 02We rewrite what matters
  3. 03It climbs
  4. 04AI assistants cite it

Context

What SEO brings a website

A website that ranks well on Google is an acquisition channel that runs without an ad budget. We build it methodically: audit, fixes, content, tracking.

What we hear

What site owners tell us about SEO

Your website has existed for years but Google shows it to nobody. You tried writing articles, changed a few titles, but traffic does not take off. Nobody has ever looked at your Search Console properly.

What we deliver

Your SEO, point by point

  • A full audit

    We go through your site in detail: technical, content, internal linking, backlinks. You know exactly what is holding it back.

  • On-page fixes

    Title tags, meta descriptions, H1 and H2 structure, structured data: each page optimised for the right keyword.

  • An editorial strategy

    We find the queries your customers really type, then build a content plan that captures that demand.

  • Monthly tracking

    A clear report each month: positions, clicks, pages moving up, priority actions. No jargon.

The first month

What we open first in an SEO audit

An SEO audit starts with Search Console, the free tool where Google shows what it thinks of your website. We read the queries that already show you, the pages that get clicks, and the ones Google refuses to index. That data comes from Google itself. It is worth more than any estimate from a third-party tool.

We look first for pages that are almost there. A page on Google's second page for a useful query can climb with a better title, a more precise paragraph and a few internal links. That is often where the first effects appear, between three and six weeks. Those quick wins pay for the patience the rest requires.

For a business working in Lille or the surrounding area, we also handle your Google Business Profile: it is part of the job. Your customers often type the name of the town, or do not because they are already there. Google then adapts its results to where they are. Your website has to tell it clearly where you work.

Content

The pages we write, and the ones we avoid

SEO is won with pages that answer a precise question. One page per need, written for the person searching, with the words they actually use. We avoid dozens of near-identical pages where only the city name changes. Google spots them, and they end up dragging the whole site down.

We also write for assistants like ChatGPT, which now cite websites in their answers. This work has a name: GEO. With LLM Tracker, we built SEO and GEO agents, and the website that presents them. What we learn there about how these assistants choose their sources feeds the pages we write for you.

When an article is drafted with the help of AI, it is reviewed before publication, by a subject expert when one is available, otherwise by you. Text that sounds hollow makes the reader leave within seconds.

A case study

Coquillettes Club, year on year

Coquillettes Club sells games for children on Shopify, and we track its SEO continuously. Its Search Console keeps the record: from 3 to 30 October 2026, the store received 1,282 clicks from Google, against 324 on the same dates in 2025, and 37,257 impressions against 4,957.

It now appears for searches it did not reach a year earlier, such as “activité sensorielle goût” (average position 2.2, 66 impressions, 14 clicks), “jeu du goût adulte” (average position 2.7, 34 impressions, 5 clicks) and “les 4 saveurs de base” (average position 4.3, 64 impressions, 3 clicks).

Not everything goes up, and we would rather say so: the click-through rate went from 6.5% to 3.4%. The store appears for many more searches, often lower on the page, and each impression brings fewer clicks. Figures taken from Google Search Console on 31 October 2026.

Clicks
Impressions
Click-through rate

Google Search Console, October 2025 to October 2026. October 2026 ends on the 29th.

Coquillettes Club, month by month
MonthClicksImpressionsClick-through rate
October 20253655,3476.8%
November 20255049,8595.1%
December 20254008,4234.7%
January 20264807,1586.7%
February 20263555,8616.1%
March 20264996,5097.7%
April 20263155,5055.7%
May 20263968,6384.6%
June 20265307,8056.8%
July 20263305,9485.5%
August 20262637,3683.6%
September 202677711,7936.6%
October 2026 (29 days)1,32537,1953.6%

After the audit

What you can do without us

The audit, from €1,800, leaves you with a list of actions ranked by importance. Each line says what to change, on which page, and why. Someone on your team can use it alone, without calling us. Many fixes are short, once you know which ones to make.

If you would rather delegate, monthly support takes over, between €1,200 and €2,500 a month. William applies the fixes, writes or rewrites pages, and tracks positions week after week. You work with an SEO specialist in Lille, and you know the first name of the person who works on your website. William is also a developer, so he knows the code.

Either way, access stays yours. Search Console, analytics and content are in your name. If you stop the support, the pages written and the fixes stay online.

The method

How an SEO project runs

  1. Full technical audit

    We analyse your Search Console, your website in depth and your competitors, and find the few actions that will matter most.

  2. Priority fixes

    We fix technical blockers and optimise the pages with the most potential first.

  3. Content production

    Articles, service pages, FAQs: content aimed at the queries your customers use.

  4. Tracking and adjustments

    Each month, we look at what moved and adjust the strategy based on real data.

Live work

Sites whose SEO we track, live

Questions

SEO and Google ranking questions

What is SEO?

SEO, or search engine optimisation, is the work that makes your website appear in Google's free results when someone searches for what you offer. It covers three things: the website's technical side (speed, indexing), the content of the pages, and the trust other websites give you through their links.

How much does SEO cost?

An SEO audit starts at €1,800. Ongoing monthly support is between €1,200 and €2,500 a month. The fixed price follows the call, in writing.

What is an SEO audit?

A review of your website as Google sees it. We start from Search Console: the queries that already show you, the pages that get clicks, the ones Google does not index. You get a list of actions ranked by importance, which your team can apply on its own.

How long before SEO shows results?

First effects show in three to six weeks on less competitive queries. On more competitive keywords, allow three to six months.

SEO or paid search: what is the difference?

SEO works on Google's free results, and what is done stays online. Paid search means ads, which stop when the budget stops. We do SEO. For advertising, we mostly run Meta Ads on Facebook and Instagram, and Google Ads when a project needs it, on quote.

Do you guarantee a Google ranking?

No. Google does not publish its ranking rules, so nobody can guarantee a position. What we owe you: a written plan and monthly tracking of positions and clicks.

Other services

Related services.

Next step

Your quote starts with 30 minutes.

A video call in English, with William or Lumbe. If we can help, you get a written proposal: scope, fixed price, timeline. If not, we tell you.

Length
30 minutes
Cost
Free
Format
Video call