Shopify stores, built for your catalogue.

Shopify already handles payments, hosting and stock. We work on the rest: clear product pages, a search that finds things, a checkout without friction, and pages that Google understands.

Your store runs on a theme you no longer dare to touch. Your product pages all look the same. Visitors arrive, but carts stay empty.

Every Shopify build starts with a choice: customised theme, custom sections or headless. All three exist, and they do not cost the same. We decide based on your catalogue, the way you sell and the budget you want to keep for advertising. A customised theme is enough more often than people think: Coquillettes Club runs on a theme reworked to fit the brand, and the store does what it needs to do.

Custom sections come in when the catalogue does not fit the mould. Express Parts sells used engines, and its customers search by number plate or VIN. We stayed on Dawn, Shopify's free theme, and developed the missing sections. The store keeps Shopify's editor, and the search does what no theme could.

Headless separates the storefront from Shopify's engine, as we did for Cosykami. We code every page, and Shopify keeps the products, the stock and the payments. We suggest it when speed or experience truly demand it. You should know this before signing: every later change to the storefront then needs development, where a theme is adjusted from the admin.

William has worked on Shopify for nearly ten years, and many of our clients run on it. He always starts with the same file: your product export. The number of products, the variants, the sizes, how the collections are organised. It shows quickly whether your customers will find what they want in two clicks. It also shows the duplicates and orphan products nobody ever sorted.

Then we read your product pages, one by one, starting with the best sellers. When descriptions come from the supplier, other stores publish exactly the same words. Google then has no reason to show you rather than them. We find those pages, and decide with you which to rewrite first, in your words and your customers' words.

If the store already exists, we look at where sales come from and where visitors drop off. A product page with lots of visits and few sales, a cart abandoned at the shipping cost, an internal search that returns nothing. These are concrete leads, noted for the rebuild. They often matter more than the choice of colours.

Moving to Shopify from another platform means moving products, customers and orders. It also means every old address has to lead to its new page. Without those redirects, the rankings you already have do not follow the store.

So we move all three, products, customers and orders, and redirect the old addresses. The store then goes live with Search Console already connected.

Choosing who builds your Shopify store also matters after launch. At Coquillettes Club, we track SEO continuously and built the social media strategy. Its Search Console keeps the record: from 3 to 30 October 2026, the store received 1,282 clicks from Google, against 324 on the same dates in 2025, and 37,257 impressions against 4,957. The store changes with each collection, and SEO keeps pace.

We are careful with apps from the Shopify App Store. Each one adds code to your pages, and often a monthly subscription on top of the others. Before installing one, we check whether a theme section or a few lines of code do the same job. When the app is the right choice, we install it and tell you what it costs.

What comes next can stay with us. Lumbe runs the Facebook and Instagram campaigns, William handles SEO, and development continues with the same people. You do not have to explain your store again for each new need.

• Meta Ads
• SEO
• Custom software development