Case study · Shopify store
Coquillettes Club: +539% impressions.
A Shopify store selling adventure games for 4 to 8 year olds. We have worked with the brand since September 2025, and tracked its SEO for six months. The figures compare October with February 2026, before that tracking began.
+539%
Impressions in Google, in eight months
Search Console, 5,833 then 37,302, 3 February to 2 March then 3 to 30 October 2026
+272%
Clicks from Google, over the same periods
Search Console, 345 then 1,282
7.0 → 7.7
Average position, steady with six times the impressions
Search Console, same periods
The client
Games that teach children to taste
Coquillettes Club designs adventure games for children aged 4 to 8, built around food and taste. The brand sells online, through a Shopify store.
Its customers find it on Google, looking for a gift idea or a taste activity. Every visit that comes from Google without advertising counts: that is the work we track month after month.
Our work
What we did, and still do
The Shopify store
A theme reworked to fit the brand, with sections developed where the theme fell short. The store stays editable from the Shopify admin.
SEO, month by month
For six months, we have tracked the store in Search Console. It changes with each collection, and SEO keeps pace: a new collection arrives with its pages already built for Google.
Social media, CRM, strategy
The social media strategy, customer relationship management and marketing strategy: the same people, from building the store to selling through it.
What Coquillettes Club took on, and our prices for the same
Client since September 2025
Results
Thirteen months of Search Console
Clicks stay between 260 and 530 a month until August 2026, then rise to 777 in September and 1,325 from 1 to 29 October. Impressions triple between September and October.
These are the figures Google measures, not a result we claim on our own: the brand's collections, its social media and its reputation play their part too. What we can say is what changed while we were looking after the store.
Not everything goes up, and we would rather say so: the click-through rate falls from 6.5% to 3.4% from 3 to 30 October, 2025 to 2026. The store now appears for many more searches, often lower on the page, so each impression brings fewer clicks.
Google Search Console, October 2025 to October 2026. October 2026 ends on the 29th.
| Month | Clicks | Impressions | Click-through rate |
|---|---|---|---|
| October 2025 | 365 | 5,347 | 6.8% |
| November 2025 | 504 | 9,859 | 5.1% |
| December 2025 | 400 | 8,423 | 4.7% |
| January 2026 | 480 | 7,158 | 6.7% |
| February 2026 | 355 | 5,861 | 6.1% |
| March 2026 | 499 | 6,509 | 7.7% |
| April 2026 | 315 | 5,505 | 5.7% |
| May 2026 | 396 | 8,638 | 4.6% |
| June 2026 | 530 | 7,805 | 6.8% |
| July 2026 | 330 | 5,948 | 5.5% |
| August 2026 | 263 | 7,368 | 3.6% |
| September 2026 | 777 | 11,793 | 6.6% |
| October 2026 (29 days) | 1,325 | 37,195 | 3.6% |
New searches
Searches it did not reach before
| Search, in French | Position | Impressions | Clicks |
|---|---|---|---|
| “activité sensorielle goût” | 2.2 | 66 | 14 |
| “jeu du goût adulte” | 2.7 | 34 | 5 |
| “les 4 saveurs de base” | 4.3 | 64 | 3 |
| “cadeau garçon 8 ans original” | 7.7 | 50 | 5 |
| “escape game 4 ans” | 8.7 | 62 | 3 |
Google Search Console, 3 to 30 October 2026. No impressions from 3 to 30 October 2025.
Next step
Your quote starts with 30 minutes.
A video call in English, with William or Lumbe. If we can help, you get a written proposal: scope, fixed price, timeline. If not, we tell you.
- Length
- 30 minutes
- Cost
- Free
- Format
- Video call